Freelance Social Media Manager + Emails (Part-time)

We're looking for a part-time freelance Social Media Manager to own our social media presence and email campaigns on an ongoing basis. We would like to build a consistent rhythm of posting content and sending emails. Over time, you'll help us grow our audience, drive traffic to our sales channels, and nurture our wholesale retail partnerships.

A key part of this role is managing 2 distinct audiences: consumers (DTC) and wholesale buyers (retail store accounts). These have different goals and posting cadences, so we need someone who can write good content for both. Experience with the wholesale industry is a nice-to-have, but the ability to shift perspectives when speaking to the average Instagram browser vs. a busy retail buyer is a must.

This is a great fit for someone who loves creative small brands, has a genuine eye for fun and aesthetic content, and enjoys creating content with a whimsical vibe for a US-based audience.

Hours: ~8-10 hours/week
Engagement type: Monthly ongoing (retainer available)
Location: Fully remote; US-based preferred
Salary: $1,200-$2,000 monthly retainer

Responsibilities:

• Plan and maintain a content calendar (~2-3 posts per week on Instagram/TikTok).
• Write copy that match our brand voice (friendly and honest, with a touch of cheekiness).
• Create graphics using Canva or Adobe Express (brand assets will be provided); occasionally brief the founder on bespoke graphics.
  
• Create a shot list of product, lifestyle, or behind-the-scenes photos needed.
• Schedule and publish posts directly or using a scheduling tool.
• Basic community engagement on socials.
• Write, build, and send consumer email campaigns (1-2 per month) for product launches, seasonal promotions, and relationship nurturing.
• Write, build, and send wholesale buyer email campaigns (1-2 per month) for product launches, trade show promotion, reorder nudges, and nurturing our existing 60+ retail store accounts.
• Track basic performance metrics across both audiences and give a brief monthly report.

Must-haves:

• 2-4 years of experience managing social media for a product-based small business or artist/maker.
• Strong writing skills as well as a keen eye.
• Demonstrated ability to write for more than one audience.
• Comfortable working independently and pitching content ideas without heavy direction and receiving feedback.
• Proficiency in Canva, Adobe Express, or similar.
• Reliable, communicative, and can handle a little organized chaos.

Nice-to-Haves:

• Experience with gift/stationery brands.
• Familiarity with Klaviyo.
• Experience writing B2B or trade-facing emails (wholesale, consumer retail, or stockist outreach)
• Understanding of the American audience, particularly Asian-American or immigrant experiences.

We Will Provide:

• Brand guidelines, color palette, fonts, and asset library.
• Access to product photos and illustration assets as they're created.
• Clear direction on upcoming product launches and events.
• Responsive communication.

How to Apply:

• Complete this form with your information, links to social media accounts you've managed, and 2-3 writing samples.
• We review applications on a rolling basis and are looking to onboard someone by September or sooner.

About Us:

Maison Chanamon is a small business operated by illustrator and designer Chanamon Ratanalert out of a small studio in San Francisco. We make a variety of stationery and accessories aimed at bringing silliness to life's ups and downs. We sell direct-to-consumer online and in-person and through 60+ wholesale retail partners across the US, from small independent boutiques to big retailers like Barnes & Noble/Paper Source.

We were named one of Stationery Trends magazine's Makers to Watch for 2026 and are scaling fast. We currently operate with one jack-of-all-trades owner and a couple part-time assistants. We are looking to build a team of friendly, compassionate people who connect with our mission to bring more joy into the world and help others feel less alone.